Insights

Practical notes on websites, apps, and running digital products in the Philippines.

• August 9, 2026

  A website should earn its keep

  Most small business websites are brochures nobody reads. Here is what we check before we call a website done.

• August 2, 2026

  What a two-week MVP really includes

  Two weeks is enough to put a working product in front of real customers, if you are honest about what goes in it. Here is our exact scope.

• July 26, 2026

  Do you need a website, an app, or a system?

  Business owners often ask for an app when they need a website, or a website when they need an internal system. A plain-language guide to choosing.